Dragonfly Foods Limited
"“We now consider LINK as an integral part of our organisation. During their first campaign for us, their telesales personnel generated 4 new orders per hour which gave us a staggering increase of 20%. Additionally, their tenacious approach resulted in Sainsburys taking 5 product lines.” Simon Boreham, Managing Director, Dragonfly Products Ltd, Buckfastleigh, Devon.
Client
Dragonfly Foods, Buckfastleigh, Devon
Manufacturer of Organic Tofu Products
Target Market
Independent health food retail outlets, delivered via wholesalers.
Campaign Objectives
Generate product sales of the Organic Beany Burger range through:
Manufacturer of Organic Tofu Products
Target Market
Independent health food retail outlets, delivered via wholesalers.
Campaign Objectives
Generate product sales of the Organic Beany Burger range through:
- Regeneration of lapsed customers
- Generation of brand new customers
- Upselling of new range
- Administration of point of sale material
Results
A 20% increase in product sales resulting directly from telemarketing campaign.
