TVS Media, Birmingham - Case Study
"From the first meeting and ‘trial campaign’ planning, Link have been fabulous. Jan & Penny grasped our USPs and have taken what is a complicated pitch, making it simple for potential clients to understand our points of difference. The people I have met have been well briefed on TVS, the transition from meet and greet through to sale has been eased significantly as a result. I've extended the trial period without hesitation and look forward to a long and happy relationship with Link as support to the program of rapid growth we are undertaking."
Karl Baxter, MD, TVS Media, Birmingham.
Client
TVS Media, Birmingham
A full-service, creative agency, providing on-line and off-line visual communication solutions to the public and private sectors.
Target Market
Very large, "hand-picked", independent companies in Birmingham.
Campaign Objectives
Physical, diarised appointments, qualified as follows:
Approximately 5-7 appointments per month during 2008.
TVS Media, Birmingham
A full-service, creative agency, providing on-line and off-line visual communication solutions to the public and private sectors.
Target Market
Very large, "hand-picked", independent companies in Birmingham.
Campaign Objectives
Physical, diarised appointments, qualified as follows:
- With decision maker only – Marketing Director or MD.
- Diarised appointments, confirmed in writing.
- Background information gleaned on current marketing strategy for the customer and any imminent projects.
Approximately 5-7 appointments per month during 2008.
