Link Telemarketing
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Senator Security, London - Case Study

“At the outset, I was highly sceptical of telemarketing agencies, having had poor experience previously. But, LINK did exactly what they promised. Their approach was pragmatic, focused, thoughtful and intelligent. They now form an integral part of our marketing strategy - one of the few telemarketing companies who can deliver quality appointments at the higher end of the marketplace”      Andrew Glass, MD, Senatory Security, London

Client
Senator Security, London
Providers of Manned Guarding and Elecronic Security Systems

Target Market
Large companies in Southampton/Cardiff

Campaign Objectives
Physical appointment generation, qualified as follows:

  • With decision makers only – usually Facilities Manager/Estate Manager
  • Diarised appointments, confirmed in writing.
  • Background information gleaned on existing security contractors used, date of contract renewal and types of security requirements

Results
36 appointments over 2 separate campaigns.

South West Document Management Ltd Ivybridge

SWM Document Management has been working with Link Telemarketing for over a year now. "When we first started we were achieving 2% response rates. After working closely with the team at Link, providing feedback and modifying sales campaigns to work with, and support our telemarketing activities, we have managed to push response rates up to a tremendous 9%! We will definitely be working with Link in 2008."

Don Ford, Managing Director

 

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