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Case Studies
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Dragonfly Foods - (Fresh, organic, award winning, foods producer)
- Campaign aims - To generate product sales.
- Target Market - Independant health food sector.
- Duration of campaign - 3 Months.
Results
- A 20% increase in turnover.
- Establishment of 6 product lines with a national supermarket chain.
Comments
- Although it was not an original aim of the campaign, it resulted in Dragonfly Foods establishing their products in a high quality, national supermarket chain.
- It also increased sales significantly in the independent sector.
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Clarity Projects - (providers of training and consultancy to support agencies)
- Campaign aims - Appointment generation.
- Target Market - Small/medium enterprises in Dorset.
- Duration of campaign - 12 Months (Ongoing).
Results
- 60 well qualified appointments per month.
- Opt in to receive further information by additional 220 named contacts.
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Business Link - Devon and Cornwall (support agency for SMEs)
- Campaign aims - To generate attendances at seminars.
- Target Market - SMEs in Devon and Cornwall
- Duration of campaign - 1 Month.
Results
- 20 attendees.
- 101 additional customers requesting information on future events.
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Clockwork Marketing - (marketing and mailhouse)
- Campaign aims - Following a mailshot, appointment generation on behalf of print industry client.
- Target Market - Selected, high profile businesses in Devon.
- Duration of campaign - 2 Weeks.
Results
- 36 well qualified appointments with decision makers.
- 3 quotation requests, plus compilation of invaluable information regarding activity of competitors and potential future requirements for many other customers.
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